If you’ve built goodwill toward your brand, you may have rights to enforce that brand against unruly imitators and copycats—even without a trademark registration. All you need is the right advocate.

What elements of your brand are legally protectable? When is it time to register your logo or wordmark as a trademark? Would you also benefit from industrial design or copyright protection? The answer isn’t the same for every brand. Get the advice you need.

Sometimes circumstances force brand owners to protect brand distinctiveness and reputation. Whether your trademark is registered or unregistered, whether your claim is instead in copyright or personality or defamation, get the right representation to devise the best case for your interests.